Promoting Products Online to Make Money

So you have decided that you finally want to break into the world of product promotion and have no clue where to begin. I was in the same boat just a few short months ago before I finally found a program that offered all the training that you need to learn how to promote a product. Some of the first methods that you have to figure out is what product you want to promote out of all the products available.

Figuring out the product that you want to promote is the first step of many that you have to decide on. Now I am sure that when you go to various web sites that they might have a program called affiliates or associates. If you click on that it will take you to a different portion of the site that you might not have seen before as you were browsing. It is called the sign up portion and from that you will receive a special link that can be included on your site for the specific product or products you want to promote.

Now the next question that you are asking is if you do not have a site how can you possibly learn to promote a product. Well various programs are available to help you learn how to promote various products and what keywords are doing well and such. The one program that I would recommend and have found to be best to help me in my fledgling career in marketing and promotion is wealthy affiliate. Now granted it does cost money to join, but the amount of money that you can make is limitless if you are given the proper tools.

Wealthy affiliate is by far the best program that I have found online to help you learn how to promote products. They even include some of the different ways available to make money online without having to spend any out of pocket money first. Once you start making money you can then enter into the world of Pay per click advertising. Now you have to make sure your pages are primed good for the lowest cost to you per click. Now I know that you might think that your page is excellent, but at Wealthy Affiliate they will help you develop a page with ideas from the mistakes that they have made and learned from over the years.

I know that promoting products online can be fun and exciting, but you have to get the proper tools before you can start. Once you find the product that you want to promote you can determine what will be the best method for you to promote the product. With the proper education the amount of money that you can make is limitless.

Concept of Promotional Marketing

Marketing is not just a tool for businesses, it is a necessity. There is not a chance of the business surviving very many days without proper marketing involved. Marketing can be as basic as word of mouth publicity. However the basic idea is the same- Promotion.

Promotion means to increase the awareness or popularity of a product, an idea or the venture among as many people as possible. Promotional marketing has many aspects and all of them deal with presenting the product and the company to a wide range of people to create a target customer group from it. Some of the essential aspects of promotional marketing are as follows.

  • Launching of the company or the product in the market is the first and the most crucial step in their promotion. After all first impressions are often last impressions and in a market that is very fickle and totally ruthless a bad first impression can ruin the future totally. With this in mind the launch becomes a very big occasion and sometimes they are promoted just so, to create a buzz so marketers will use all sorts of media to promote the launch e.g webinars, how to videos, direct mail, magazine ads e.t.c depending on what type of business and product a combination of on and off line marketing is always recommended. The idea is to bring the company/product forward with a bang. It gives the company an edge over its competition.
  • Brand image is the next step and it is almost a constant step throughout your company’s lifespan. The image that the product or the company has will be responsible for the target audience to a great extent. The image is created keeping in mind the fine points that will appeal to the intended customer mass. This categorising can be based on age, sex or location of the customers. Sometimes it can be the moods or the palates. However, the image has to appeal to these categories and then the image should not be stagnant. The general essence should be the same but the outwards picture has to be developed, improved and built upon.
  • Brand promotion is a vital step and it markets the product in the most favourable fashion that it can. This step involves different media and advertisements to increase the popularity of the product. There is video that can be placed on youtube. There are print ads that find their way into nich newspapers and glossies. Then there are PPC banner and Facebook internet advertisements. They direct the web media traffic towards the product or the venture.
  • Budgeting the promotional marketing is very important because promotion is an investment. The bigger the promotional campaign the bigger you can expect your business to grow. It depends on the simple principle that the more people know about the product the greater the sales.

Promotional marketing is no doubt the tool that helps a company to build a reputation and client list. These are two of the most important factors for any successful venture. The trick is to concentrate on clever marketing to try and convert maximum interested public into sales.

5 Summer Promotion Ideas for Spas

Hard to believe that summer is a month away – it seems we were just planning spring promotions. There is no time like the present to get your summer spa marketing in order and prepare your spa for the summer months. Depending on the location of your spa, it may be a slow or busy time. Destination spas always have events, wedding and a continuous book of guests while others might really feel financial strain. There is no need to stress, preparing and planning some great incentives and promotions is a great way to keep the spring momentum going.

We have selected a few of our top summer promotion ideas for spas:

1. Summer BOGO Event

A special event that only lasts a month and during which spa clients purchase any service over $100 and receive the second one at half price. It’s a great way to keep your clients trying new services and keep your staff busy.

2. Sunless Sun Event

Plan a safe sun event in your spa and for a “special price” spa clients get a safe sunless tan and manicure/pedicure to get ready for summer. The event should be by invitation only and with limited availability to create a sense of urgency. A great service is Paperless Post, where you can design a beautiful invitation and send via email.

3. Custom Summer Packages

Create 2-3 new summer packages for your spa clients at a special price. For example: Under Arm, Leg and Brazilian Wax package for $75. Make some waxing packages based on your most popular treatments.

4. Create Summer Services

Design a couple of summer services that are only available June through August. Make them so refreshing and delightful that it becomes a client favorite. Think fruits, soothing, restoring and refreshing. Facials that hydrate dehydrated summer skin, body treatments that make skin glow, and pedicures that use fruit scrubs and finish with delicious moisturizers.

5. Summer Retail Promotion/Series Promotion

Have a stock up sale! Offer product incentives to get inventory moving and ready for fall: Buy 2 get third free or Buy one Get one at 50% off. Also, summer is a great time for a series sale on waxing and nail services.

Be as creative as you can. Ask your staff to submit their promotion ideas, and if selected, they receive a $25 Amazon Gift Card or credit towards your retail products. Be sure to make great graphics – Canva is an excellent resource. Be sure to promote through all your social media channels. Additionally, a marketing texting program like EZ Texting is an excellent way to reach your customers and fill last minute openings on your book.