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3 Steps For a Successful Promotional Product Strategy

In today’s competitive market, it can prove difficult to attract potential clientele, customers or business partners. Budget can also be a big issue, especially with smaller businesses or individuals. Luckily, custom promotional products offer a unique advertising opportunity that can be modified to meet your needs, budget, and target audience. Promotional items are highly effective for getting a company’s brand recognized and they are also perfect for spreading the word about services and important events.

Promotional products are an excellent choice if your marketing budget is limited. They can be customized with your information and logo, the variety available is expansive, they are easily distributed, long-lasting, and they are available in a wide array of price ranges. The only real limit is your own imagination. Regardless of what promotional products you use and what target audiences you focus on, you want to make sure you gain the biggest return on investment. Here are a few helpful steps to ensure you achieve maximum success when you promote:

Step 1: Research

In order to ensure the success of your promotional campaign you want to determine your goals and the target audience you are trying to reach. It is also important to define a clear intention for your products. What do you want your custom promotional products to do for you? Are you focusing on increasing sales? Building awareness? Looking for new customers? Saying thank-you to clients? Researching will help you assess what you need to accomplish with your promotional campaign and build your promotional ideas around that goal.

Step 2: Determine your Budget

It is important to know your marketing budget, to set a limit, and avoid overspending. You want to identify your costs upfront so you know how much money you have to spend. You may also need to factor in the costs of distributing your products. If you are considering direct mail marketing shipping will need to be paid and you may have to consider fees for storing your custom promotional products if you want to save money by buying in bulk.

Step 3: Choose the Right Promotional Products

Determining what the perfect product is for your event or advertising campaign can be a difficult task. You want to decide on a product that will interest your target audience. If you are promoting an event, try to tie your product choice into the theme of the event. Selecting items that are easy to distribute and items that will gain repeat use is an excellent way to ensure your custom logo or message is noticed. With such a significant selection of promotional products available the possibilities are nearly endless.

No matter what your budget is, you should always pick the highest-quality products you can afford. You are representing yourself or your company with these products. Purchasing the best quality you can afford will help ensure your items linger once the event is over. No one will be impressed if your printed products break or appear low-quality when they are received. Follow these steps and by researching, budgeting and determining the right products, you can experience great success without breaking the bank.

Promotional Products: Thinking Inside The Box

Online sales are becoming an ever more significant segment of the country’s retail sector, says Jeffrey Grau in his June 2006 report, US Retail E-Commerce. eMarketerCom magazine concurs, estimating an annual average increase in retail e-commerce sales of 18.6% between 2005 and 2009.

E-shoppers are not only spending more, but Grau says they’re also buying different types of goods: big-ticket items like refrigerators; and luxury products including designer apparel and jewelry. As the e-commerce marketplace matures (its yearly growth admittedly slowing somewhat from the 26% seen a decade ago), experienced e-retailers are exploring methods of promoting repeat sales and ensuring customer loyalty.

One such method is creative gifting–putting a promotional product in with the purchase prior to shipping. The unexpected item is a pleasant surprise for the customer, who is already primed to be satisfied with the transaction.

Helen Bergstein, founder of the home exchange e-business, is a well-known web-based service provider, who recognizes the value of using promotional products. Although shipping products is not required in her line of sales, she does confirm that “the unexpected element of a thank-you gift adds to the total experience of my customers. In fact, in my own experience, people have called just to tell me they really appreciated the extra gesture. It’s a personal touch in an increasingly de-personalized world.”

As long as the promo item is branded with the vendor contact information, the actual gift itself is limited only by the budget and imagination of the e-retailer. Items that are used or seen often by the recipient best meet the strategy of gifting in the first place – keeping your name, your company, your product or service in the forefront of a buyer’s memory. Refrigerator magnets with an original design or look always fit the bill but promo gifts can certainly be either more specific to or parallel with your own product. For instance, in the case of the Digsville Home Exchange Club, promotional key-chains with the logo on them have proved a big hit with members. Bergstein says her customers like the key-chains because “the items relate directly to an upcoming vacation home exchange, especially exciting when it’s time to hand over the house or car keys.”

When the spin-off benefit of positive word-of-mouth advertising is taken into consideration–and who doesn’t like talking about freebies?–the reasons not to add a little token of appreciation in your next shipment just don’t add up. Remember to think inside the box – your ROI will thank you. has over 70 years experience in the promotional products market. With millions of different promotional products on the market making the right decision on the right promotional products for your business would be overwhelming. With our dedicated sales and support team will help you choose the right promotional product for building your business. Visit Farfromboring Promotional Products for more information or visit our Promotional Products Blog for unique promotional products, promotional products specials, and for articles on promotional products for your industry.

Presenting Your Invention And Ideas To The World

There are all sorts of ways for the new inventor to introduce his or her ideas to the world. So many, in fact, that finding the right method can be perplexing, especially for those inventors attempting to advertise and promote their inventions independently. Knowing when to start marketing your invention is imperative since there are many invention marketing firms waiting to take advantage of inexperienced inventors who may be unaware of the ins and outs of patent rights and agreements.

Once the prototype, patent, and manufacturing issues pertaining to the product are taken care of, a marketing plan should be composed. This plan should entail the specifics of marketing your product such as who the consumer will be, the price of the product itself, how much you are willing to spend on advertising, and even who your possible competitors are. After these crucial steps have been taken, it is time to decide how to promote your product.

Probably one of the best ways to start getting your product out into the public is through trade shows. At these shows, or conventions, companies and individuals can share products and ideas with potential distributors, licensees, investors, manufacturers, and customers through display booths, receptions, and presentations.

Websites such as, and Trade Shows News Network serve as search sites for finding trade shows. These sites provide information and links to a wide range of trade shows and let you search for shows by date, location, event, industry, and more. Trade shows have helped many independent inventors publicize and sell their products. Take Stephanie Eddy, for example, whose knitting kit, Lazee Daizee, began selling successfully at her very first show. Simply Google her name now to see how popular her knitting kit has become already.

It is essential, however, to research different trade shows before committing to one. Often times you can find useful information about these trade shows on websites like and forums such as and These sites help inventors to have a better understanding of the different types of trade shows, how to pinpoint scams, and which shows give you the most for your money. Forums are typically full of helpful advice and first-hand experiences from other inventors. In most cases, if you are unsure if a company or show is running a scam, you can find other inventors within these forums to either ease your mind or send you in a different direction. The United Inventors Association’s website also provides a list of Inventor-Friendly Companies and events.

One popular trade show around today is Inventhelp’s INPEX (Invention and New Product Exposition) show. INPEX is known as “American’s Largest Invention Trade Show” and caters to almost anyone with an invention. The show exhibits all types of products from different industries and different levels of development. However, shows like INPEX can put quite the dent in your bank account after paying booth fees and traveling expenses. Fortunately, alternative options to these expensive trade shows are beginning to emerge. Online trade shows, or “Cybershows” are gaining more and more attention. The Invention Convention Cyberspace Connection is an online option, modeled after the Invention Convention trade show, for displaying your new product through “cyber-booths.” Here inventors pay a much smaller fee to have their products featured online for a whole year. is another online trade show where inventors can feature their products and even have opportunities to be included in press releases and media kits.

While trade shows serve as an optimal way to introduce products to potential distributors and customers, inventors should keep in mind that their options for advertising are endless. Below you can find a list of basic advertising options along with a short description on how to get started.

1. Submit a Press Release- Submitting a press release about your business or product to your local newspaper is a great way to get started advertising. The website provides a great article on “How to Write a Proper Press Release.”
2. Advertise Your Product in an E-zine- Online magazines that people subscribe to receive are growing more and more popular. Check out the how-to.
3. Promote through Social Networks- Everyone these days seems to be wrapped up with sites like Facebook and Twitter, why not use them to promote your product?

4. Create a Website- This can be free and easy to do yourself with sites like Be sure to keep your website up-to-date with contact information and photographs. If possible, make sure your domain name is easy to remember.
5. Get Your Website Listed Through Search Engines- Most of the time this is free to do and the more search engines that link your page, the better. Be sure to use lots of key words pertaining to your product.
6. Join Forums- By joining forums related to your product you can find useful information and an opportunity to reach out to others about your product. Of course be sure that the forum allows you to join on behalf of your business.
7. Always Carry Business Cards- These are a quick and easy way to advertise your product on a daily basis.
8. Contact National Or Local Radio Stations- By doing this you can put yourself out there as a potential guest speaker or ask how to go about advertising through their station.
9. Film Your Own Commercial- With today’s technology it is surprising how easy it is to make and edit your own video. Often times computers come with video-editing software. Post it on sites like YouTube to help gain publicity.
10. Be Creative! Advertisements can be found just about everywhere you go, from pencils to t-shirts, to cars and billboards, the possibilities are endless.