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Five Effective Ways to Promote With Custom Labels

If you are looking for an effective promotional idea to help grow your brand identity, enhance your business appeal, personalize your products or make a big impact, look no further than custom printed labels.

When first thinking about custom printed labels it is sometimes hard to visualize their potential. If you really let your imagination take control and consider all of the possibilities you will see that with personalized labels, the possibilities are endless.

Some of the most common labels are business and industry labels. They are perfect for a variety of industries including; manufacturing, shipping, retail, health care and so much more. These labels usually come in a variety of shapes and sizes. You can find indoor and outdoor varieties, full color, static cling, embossed, foil stamped, butt-cut labels, roll labels and reflective. These labels are usually bought in bulk and used for business purposes. They can be repurposed for any need you see fit and are prefect for those on a tight budget.

Are you looking for a more delectable label to personalize? Promotional chocolate bars with customized labels make appealing and scrumptious business promotional products for any event or niche. Whether you are preparing for a future tradeshow, or are in need of a unique business promotional product, consider the choices available with personalized candy and chocolate items. Customized chocolate bars are universally appealing. Nearly everyone will love a candy bar bearing an eye-catching label. It is a mouth-watering way to showcase your company’s information, the services you offer or special events and occasions.

Another great promotional idea is custom labeled bottle waters. Promotional bottled waters with custom labels make refreshing giveaways for any event. They are an excellent way to quench your client’s thirst and promote healthy living. You can help to create a positive impression of your organization or event by distributing a healthy product with your name, logo, artwork, slogan or photograph on the label. Bottled waters are effective for any event including; sporting events, concerts, business promotions, educational seminars, outdoor campaigns and more.

Heat up your promotional events or corporate gifts with gourmet hot sauce. Add your custom label to a variety of hot sauce and fire up your promotional impact. Custom labeled salsas add flavor to your logo and make perfect promotional items, fundraisers or client gifts. Your custom label cannot be ignored when it is showcased on spicy bottles of hot sauce. Just add your artwork, slogan, brand to your custom labels and you can heat up any event with custom salsa.

If you want an elegant promotion that will leave a lasting impression try out personalized wine labels. Custom wine labels will be admired for a long time even if you choose to pop the cork in celebration! Customized wine bottles have high perceived value and make great corporate gifts. They make unforgettable holiday or corporate gifts and fantastic promotional items. Choose your favorite wine and add your custom logo, slogan or artwork and be the talk to the town.

As you can see with labels, the promotional possibilities are endless. Whether you need bold labels to make your logo stand out, subtle professional labels for corporate events, hot labels for custom salsa, or refreshing labels for bottled water, you are only limited by your imagination. You can add personalized labels to just about anything and ensure you stand out in a crowd.

Top 4 Ways You Can Compete With the Big Players in Promotional Products Sales

Recently one of the members of my coaching group forwarded an email to me from American Express announcing that AMEX is now selling promotional products at their web site. She wanted to know how she could compete with such a large company in which their expertise is NOT promotional products. The fact that AMEX and other non-promo products companies are entering this industry might be intimidating to many of you. Don’t jump ship quite yet.

Here’s how I responded to her: The difference is YOU!

When products and prices are similar to those of your competitors, the only reason for your customers to buy from you is YOU! Forget about focusing on the promotional products you sell and instead focus on the value you bring to your customers. This realization will level the playing field for you, as many of the larger companies can’t provide the same kind of personal value you can bring to the table.

How can you provide more value and compete with the bigger players? Here are my top 4 ways you can compete with the big players in promotional products sales:

1. Build relationships. People buy from others they know, like and trust. The relationship comes before the sale. In today’s high tech world, it’s easy to hide behind a computer, but that’s not the wisest way to run your business. Get out of the office and get in front of your prospects. Large Internet-based companies can’t provide the personalized one-on-one contact that you can.

Once you’re in front of your prospect, focus on educating them and helping them make the right choice. This goes a long way in building loyalty and customers for life.

2. Provide ideas. Compete by providing fresh ideas. Instead of just pushing products, share ideas and case histories. Let your creativity shine. Develop a case history file and let your customers know what has worked for other similar companies.

3. Become their personal shopper. Searching the Internet can be very time-consuming and very hit-or-miss. Let your prospects know that you provide personalized service that will save them time and give them access to many products that may not otherwise find.

4. Be the expert. Become as knowledgeable as possible about your prospect’s business and the business of promotional products. Read trade journals, attend seminars, take classes, work with a coach and enhance your skills. Your prospects will eagerly seek you out when you’re perceived as the expert.

Many people are turned off by big companies and appreciate the small personalized contact only YOU can provide. Let that work to your advantage and showcase that distinction at every opportunity in your advertising specialties business.

Top Sales Promotion Ideas to Promote Your Business

SP, abbreviated for sales promotion, is one of the four aspects of promotional mix, together with the other three factors of advertising, personal selling and public relations. Usually, it would be a short-termed movement designed to attract customers’ attention to a particular product and to increase its sales by advertising and publicity.

Having knowing the basic definition of SP, it is time to get a knowledge of some effective sales promotion methods and ideas. It is extremely significant for those who make their decisions to do business. We should realize that sale promotion has played an important role in speeding the pace of business development.

SP refers to those marketing activities other than personal selling, advertisement and publicity, which stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations and various non-recurrent selling efforts not in the ordinary routine. Then, what would those efficient ideas be? Which kinds of methods would make sense? And how could a company start a sales promotion to develop his business better?

The best ideas and most effective methods, has been proven to be discount sales. People tend to pay attention to brand products, but they would not be so active to make an order because of the high price. That is to say, a lower price can stimulate consumption.

“Free shipping for orders” is also quite attractive to customers. Maybe the shipping fare is not so high, but the “FREE” is always able to attract others’ attention. By the way, this method is usually adapted for e-commerce.

Another surprise for customers is the give-away activity! People will be happy to receive a free gift, so, if the company promise to give away, the sales volume would go to a boost probably. For example, “Buy one, get one free” is one of the most common means.

Although sales promotion is only a short-termed incentive to prompt the purchase of products or services, it can bring great benefits for the company. In this way, it is rather necessary to make the most use of sales promotion.