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Podcast Promotion – 5 Promotion Ideas to Get Your Podcast Off the Ground

Producing and publishing a podcast is just half of the work to creating a successful podcast. You also need to have an audience to really get the podcast off the ground.

Long gone are days when you just create and people will come. Nowadays, you need to promote for people to come to your sites. This applies for podcasts as well.

You may think it is obvious but it isn’t always so. Perhaps, people are just lazy. They may have been sabotaging themselves when it comes to anything that is related to the word “promotion,” especially self-promotion.

No matter how great a technology is and will be, it will not just work unless we make it work for us and our business.

Podcast promotion is equally critical to the success of the podcast. What can you do to promote your podcast? Here are some ideas to help you get started:

1. Podcast directories

They are free to submit. Although you cannot depend on them to get a lot of listeners, still they can be useful in many ways. Directories usually rank high in search engine listings. Having inbound links from such sites are valuable to your site’s search engine popularity.

2. Press release

Press release, if done right, gives more power than paid advertising on newspapers and online media. People value news far better than marketing messages or ads.

Online press release submission will not only bring more exposure but also stronger link popularity and search engine rankings.

3. Publish episode notes and transcripts

As part of leveraging your existing content, you can produce episode notes or even transcriptions of your podcasts. These textual content are very attractive for search engine crawlers as this is the format most search engines recognize.

Episode notes and transcripts also help Web users to get an idea about what your podcast is about before they download or subscribe to the podcast.

4. Basic search engine optimization

To get the most traffic from search engines, you need to know some basic practices. At the minimum, you should know what the keywords you want to target and place those keywords in one or more page.

Put the main keyword once in the title, once in the main headline and sparingly throughout the body content.

Getting inbound links with the primary keyword in the anchor text helps a lot to get your pages at the first page of search engine result pages.

5. Discussion boards

Public discussion boards usually allow a few lines of signature that is attached to the end of every post. You can use this to promote your podcasts.

Don’t just post or respond for the sake of responding. Quality post will help build your expert status and prepare their openness to more information before visiting your podcast site.

Just like a web site, you need to promote your podcast to expose it to as many targeted visitors as possible. When they come to your site, it is the job of the site to convert them into regular listeners and subscribers.

The rule of thumb is to see your podcast as a standalone product. There is no “sale” that happens without promotion. The more you promote, the better your product is going to sell.

New Age Promotional Products and Ideas

Business promotions and publicity campaigns are an old part of trade and commercial activities. They have all proven to be an integral part of the sector without which there isn’t much scope to progress. One of the main aims of a business establishment is to turn its name into a brand name that would be popular among the people.

Promotional gifts are customised or personalised gifts that are often given out to the consumers in different ways so that they can easily recognise the name of both the company and its product. There are different kinds of gifts that are chosen from as well.

Important Aspects of Promotional Items

The choice of a promotional gift item can be a difficult one. There are certain aspects that you do have to keep in mind from the perspective of the consumer.

  1. You could be a steel magnet or a manufacturer of baby food products but your aim is always to be the most popular name among all. Your client base is however different and so are their preferences.
  2. The gift item should be attractive and elegant. It should be good in quality and durable. Otherwise the use of cheap promotional items are often less productive in their aim.
  3. The usefulness of a promotional gift is also important apart from its attractive looks. There are certain items that are so useful in daily lives that those who receive them cannot do without them.
  4. Personalised or customised gifts in the names of clients can give your company an extra edge. The presence of logos and company names along with the name of a client or even a small message goes a long way to make the gift a very special one.
  5. Finally it is important that gifts are selected in a way that they are not thrown away by users as a promotional gift. Instead these are treated with special care as gifts of respect and admiration.

Popular Promotional Gifts

There are several gifts that are popularly used as promotional merchandise items by business and industrial houses for the purpose of an advertisement campaign or promotion of their brands.

Here are some of the popularly used gift items.

  1. Promotional Clothing – Different types of clothing and accessories like t shirts and caps are used by companies to promote their brands as it blends usefulness with cost effectiveness.
  2. Office Accessories – There are gift items like a personalised pen, an executive diary, a customised paper weight or even a world clock that make for attractive office accessories. These are also items that are of regular and important use.

One of the most popular methods of reaching out the name of the company or its product to the people and the consumers is by the practice of promotional gifts.

Purposes Achieved by Promotional Car Stickers

What are promotional car stickers and what purpose do they achieve? Well first of all you need to understand that these stickers are ones which have been designed for one purpose and one purpose only. This is simply to advertise some product, company, idea or even an advertising campaign for a future use. By using stickers like this the attention of people are drawn to the car and then to the sticker. Without really realising this fact people have memorised the message or slogan they saw and are ready to for the next step in the advertising campaign.

Basically these car stickers are part of an elaborate advertising program. Since you see these various car stickers everywhere without really thinking about it, you look at these cars which display these messages. You talk about what you have seen to others and in turn you arouse their curiosity as well. By the time you see this car again you will automatically turn to read what is displayed on the car stickers. This in turn means that you are looking for the next bit of advertisement which will promote you to buy a product or even visit a store, carnival, musical concert or even a landmark site.

As you see there are numerous uses that promotional car stickers can be put to. These stickers are not just to advertise a product; they can be used to advertise a place, a person or even a fun filled event. Once you understand this idea you will begin to appreciate how the design of the sticker has been chosen to catch your eye. How the placement will cause you to become intrigued as to what is “written” on this interesting car sticker. The colours that you will see are chosen with a view to be eye catching as these are ones which have been proven time and time again as being ones which cause customers to stop and look.

So having looked at the different ways that these promotional car stickers are utilised, will help you to see the usefulness they have in our lives. Of course you do not have to be part of an event organisation, company or advertising campaign in order to use these types of car stickers. There are some people who will use these types of stickers as a way of sending an important message to help them promote their local business and the services it provides. For instance if you are hoping to send a message about saving the environment then what better vehicle for sending this message then one of these attention grabbing stickers.

You can find these types of promotional car stickers on the numerous internet shops. These online stores will be able to provide you with the stickers that you want, the quantity that you need and the message that you are desirous of sending. You will find lots of different designs that you can utilise as the background for your message stickers. This is one of the best and simplest ways that you can get the attention of a lot of people in a minimum of time. So the next time you are looking to sell a product, idea, event or even a shop or company you can look to these stickers to grab the attention that you want.