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How to Have Fun Promoting Your Business

Product promotion is supposed to be fun! How are you supposed to get your customers to engage with your brand and create a whole new (and meaningful) experience for them if your humdrum promotional ideas put them to sleep? Here are three fun promotional ideas for you and your customers.

1. Get with the program and invest in social media!

Most of the world’s exchanges today happen on the World Wide Web. Social media platforms like Twitter, Facebook and Google+ have millions of subscribers visiting their sites every day and generating traffic for them and for the sites that their users find and decide are relevant enough to share with other people.

Blogs are also a new way for people to get their message across. Blogs or Weblogs or V-logs used to be the domain of emo kids wanting to express their innermost angsty thoughts… but today more and more business blogs are cropping up with the corporate world finally taking notice of this often overlooked form of online promotion and advertising.

If you have an opinion or news about your company – share it! If you like another individual’s or company’s tweet, retweet it and add your own input! Forming relationships with your customers and getting their feedback regarding your company and products is easily a click of your mouse away.

2. Use pop culture

Most people spend at least an hour a day in front of the television watching news and entertainment programs. The popularity of shows like White Collar and Gossip Girl has fueled an almost cult-like following among their fans. From promotional items to fan fiction stories, the avenues that avid fans have traveled in their quest to proclaim their love for Chuck Bass and Neil Caffrey would amaze even the most intrepid marketer.

The market for promotional items and stories that capitalize on the popularity of these shows and the characters in them already exist – why not hitch your own wagon to this never-ending saga of who’s sleeping with who and doctors whose complicated love lives seem to be directly linked to the complexity of the medical cases thrown their way.

3. Take advantage of free publicity

OK, so if you have social media badges under your belt, why not step out of your box and try getting the attention of traditional news outlets? Some people would consider traditional media exposure the pinnacle of promotional success for a brand or product.

How do you get yourself out there and noticed? Well first, don’t oversell these news agencies in your head and get intimidated. Their goal is to boost their ratings and any story that fulfills that particular requirement will definitely get their attention. Remember that old saying “all publicity is good publicity”? Coming up with a controversial promotional idea can be one way of getting that media attention. Snapple caught a lot of flak for their giant mess of a popsicle but it created a buzz and people still talk about the botched attempt at a Guinness world record and that means they’re also still talking about the brand.

Have fun with your advertising budget and come up with promotional ideas that are designed to capture the attention of your customers!

Sports Schedules Are a Great Promotional Idea For Businesses

Guys will argue about sports. They love it, in fact. Collect 3 or 4 guys and put them in a room with a few beers and some pretzels and you have the ingredient for a major league dispute over which team is the best. They argue because they love their team. Sports fans are fiercely loyal.

They Need to Stay Informed

One thing they can’t disagree about is sports schedules. Schedules are one of the most important facets of a sports enthusiast’s life. They are known to adjust their daily activities around “the big game.” If you are a businessperson with the desire to reach a large number of devoted customers, you should attempt to tap into the sports fan market by providing colorful magnetic sports schedules that also display your business information. Each time a fan looks at the schedule – and that is quite often – he will also see your business information. It is human nature to trust someone with whom you feel comfortable, and their constant exposure to your name and business gives them the sense that they know you. You become more familiar to them. And if they know you, they are more apt to buy from you.

Pick From Dozens of Sports

Today there are many sports and activities that require a decent schedule for their games. NASCAR, basket ball, football, hockey, soccer, golf are just a few. Many of those sports have different leagues, too. There is high school, college, and professional sports. You won’t have trouble finding a particular sport to use for your advertising campaign. Even your town’s Little League baseball team is a great activity that requires a schedule.

Receive Much More Exposure

Items such as these get plastered all over town. In businesses, at work, on the refrigerator at home, taverns and restaurants, and just about everywhere people are found. If your business information is on each one of them, imagine the tremendous exposure you will receive. Schedules are looked at on a regular basis, and so will the name, location, web site address, and phone number of your business. Sports schedule advertising promotional products are some of the most effective products in the market today. Don’t let your competition pass you up.

Be Selective While Choosing a Promotional Product Company

Are you looking for a reputed and decent promotional product company that could provide you with the best so that you can distribute them to your customers? If yes, then one has to be very selective while choosing a branded and authentic promotional product company that offer solutions and different types of promotional items. Selection is very important as it will result in choosing a good product for your client which will be representing the image of your company. To buy logo apparel and corporate gifts for the company, one has to consider various services provided by different products promotion companies. As there is a cut throat competition in the market these days, almost every company promises to deliver similar kinds of products. But it is important to select a company that offers quality and unique products with good customer service.

While selecting the most affordable promotional products company, always look if the company has its own art and designing department so that your choices and needs can be customized according to the needs of your business. For example, you can easily get your company stylish logos designed from them. Also, make sure that these companies ask about your choices and motive behind giving away the promotional item because a promotional product selling company must understand the aim and mission of your company. Always give your ideas and plans to the executives so that they can choose the best possible product to be distributed among your customers.

Take the services of a promotional product company that gives time to understand your company’s products and services along with delivering the quality products. The company must not only suggest and guide you to design a promotional product for your company but they also must suggest you solutions and ideas on choosing eco-friendly and affordable products for brand promotion. Budget and distribution issues are also discussed by a reputed and experienced company so as to provide you and your company the best of the facilities.

Suggestions of how to distribute these products are also offered by these companies like arranging business fairs, conventions and trade shows so as to attract a large number of customers and distribute your promotional products to as much customers as possible. Thus, while selecting a reputed promotional products company, make sure that they provide above said satisfactory services and that too at affordable rates.