Top 4 Ways You Can Compete With the Big Players in Promotional Products Sales

Recently one of the members of my coaching group forwarded an email to me from American Express announcing that AMEX is now selling promotional products at their web site. She wanted to know how she could compete with such a large company in which their expertise is NOT promotional products. The fact that AMEX and other non-promo products companies are entering this industry might be intimidating to many of you. Don’t jump ship quite yet.

Here’s how I responded to her: The difference is YOU!

When products and prices are similar to those of your competitors, the only reason for your customers to buy from you is YOU! Forget about focusing on the promotional products you sell and instead focus on the value you bring to your customers. This realization will level the playing field for you, as many of the larger companies can’t provide the same kind of personal value you can bring to the table.

How can you provide more value and compete with the bigger players? Here are my top 4 ways you can compete with the big players in promotional products sales:

1. Build relationships. People buy from others they know, like and trust. The relationship comes before the sale. In today’s high tech world, it’s easy to hide behind a computer, but that’s not the wisest way to run your business. Get out of the office and get in front of your prospects. Large Internet-based companies can’t provide the personalized one-on-one contact that you can.

Once you’re in front of your prospect, focus on educating them and helping them make the right choice. This goes a long way in building loyalty and customers for life.

2. Provide ideas. Compete by providing fresh ideas. Instead of just pushing products, share ideas and case histories. Let your creativity shine. Develop a case history file and let your customers know what has worked for other similar companies.

3. Become their personal shopper. Searching the Internet can be very time-consuming and very hit-or-miss. Let your prospects know that you provide personalized service that will save them time and give them access to many products that may not otherwise find.

4. Be the expert. Become as knowledgeable as possible about your prospect’s business and the business of promotional products. Read trade journals, attend seminars, take classes, work with a coach and enhance your skills. Your prospects will eagerly seek you out when you’re perceived as the expert.

Many people are turned off by big companies and appreciate the small personalized contact only YOU can provide. Let that work to your advantage and showcase that distinction at every opportunity in your advertising specialties business.

Top Sales Promotion Ideas to Promote Your Business

SP, abbreviated for sales promotion, is one of the four aspects of promotional mix, together with the other three factors of advertising, personal selling and public relations. Usually, it would be a short-termed movement designed to attract customers’ attention to a particular product and to increase its sales by advertising and publicity.

Having knowing the basic definition of SP, it is time to get a knowledge of some effective sales promotion methods and ideas. It is extremely significant for those who make their decisions to do business. We should realize that sale promotion has played an important role in speeding the pace of business development.

SP refers to those marketing activities other than personal selling, advertisement and publicity, which stimulate consumer purchasing and dealer effectiveness, such as displays, shows and expositions, demonstrations and various non-recurrent selling efforts not in the ordinary routine. Then, what would those efficient ideas be? Which kinds of methods would make sense? And how could a company start a sales promotion to develop his business better?

The best ideas and most effective methods, has been proven to be discount sales. People tend to pay attention to brand products, but they would not be so active to make an order because of the high price. That is to say, a lower price can stimulate consumption.

“Free shipping for orders” is also quite attractive to customers. Maybe the shipping fare is not so high, but the “FREE” is always able to attract others’ attention. By the way, this method is usually adapted for e-commerce.

Another surprise for customers is the give-away activity! People will be happy to receive a free gift, so, if the company promise to give away, the sales volume would go to a boost probably. For example, “Buy one, get one free” is one of the most common means.

Although sales promotion is only a short-termed incentive to prompt the purchase of products or services, it can bring great benefits for the company. In this way, it is rather necessary to make the most use of sales promotion.

Promotional Umbrellas – They Have it Covered

Got any marketing concerns? Promotional Umbrellas have got you covered. How?

Giving out gifts in volume is nothing new. This activity is a basic in the world of marketing especially if the company wants to be remembered.

Why umbrellas?
Currently, promotional umbrellas are one of the most preferred products to be distributed among potential clients during big or small events. They also make for a practical present to the company’s workforce and partners to strengthen the bond.

Based on the feedback that marketing cannot afford to miss, this tactic is a very effective way to increase their company’s popularity and revenue. How does it happen? Let’s look further…

These products are the best at making the people of all ages aware of a company’s products and services as it is ever useful especially in a country where every day can be a rainy day! Additionally, the budget committee would not have to worry much about the price as it has low production cost, although, compared with smaller items such as plastic pens, it would require more of an investment.

That’s where performance steps in. An umbrella answers all the needs for far-reaching campaigns without sacrificing quality. With this type of product, your ideas are not restricted with regards to space to accommodate the company logo or the corporate message. If the budget committee still wish to save more on printing charges, that’s another story, but the printing space itself is already satisfactory.

The Fundamentals
Of course, distributing promotional giveaways is not just about making orders, handing them out, and thinking that the cycle ends there. There are a few important concerns that have to be carried out in between the process.

As soon as you have decided that this is the product for you to market your merchandise, be sure that you are sourcing a quality product. Include in your checklist the strength and durability of product to ensure that the company’s exposure lasts for a long time. Also, don’t take for granted the designs. If the company has colour themes, it may help to use them as the background for the logos and information. Bear in mind that whatever you have made and give out to your clients and potential clients, it will reflect your company’s integrity. To ruin its reputation just because of a flimsy free gift would be a big mistake.