Marketing Your Product Effectively Through the Use of Articles

When a company has developed a new product, one of the most difficult decisions is how to spread the word to potential customers. Articles highlighting the important information and features are a great way to draw attention to your new product. The “marketing mix” strategy can be a useful tool to utilize when determining how to best establish your place in the market. Many articles are available that outline this strategy in detail. The marketing mix includes the four P’s – product, price, placement and promotion. Obviously, description of a product is essential and is the most important element of a product promotion article. The placement element of the marketing mix strategy refers to placement of products in the market, but the placement of your product promotion article is equally important to consider. Make sure to place your article somewhere where potential customers will likely read it. To find strategies on reaching likely potential customers, articles on niche marketing will be helpful.

When writing an article about a product, the use of search engine optimization or SEO can be an extremely helpful tool. This practice consists of using certain keywords in your article in an attempt to increase the number of times the article appears in searches in popular search engines. When attempting to attract customers, it is a wise practice to use keywords for which those interested in similar products would likely search.

When describing the product, make sure to mention specific features of the product that make it beneficial or different and stand out from other similar products on the market. Mention comparability to other similar products. Even mention price if you believe you can do so in a beneficial way. Make your article into somewhat of a review and compare your product, to an extent, to other those of competitors. The idea behind doing this is to take the work off of the prospective customers’ hands. If potential buyers can find important information up front from your article, they will not have to go searching around themselves. This takes away the possibility that consumers will look up another product and fall for it instead. Think of yourself as the user and be sure to answer any possible questions or concerns that may keep a customer from buying the product. Once a customer decides to look up information at a later time, the chances of that person actually doing so and returning to buy the product are slim, so it is best to answer all questions at once. For example, if the product is an electronic, with which other items is it compatible? Is an adapter needed? What special features make your product more convenient or different to use than others?

Simply describing the product is not enough to inspire a sale. Offering a specific deal, or even a rebate, is definitely something that will make a person more likely to purchase your product. The article must end with clear instructions for buying the product, such as an easy link that takes the reader to your webpage. Do not leave it in the customers’ hands to look up how to find the product – chances are they will not take the initiative to do so, or they may find a similar product elsewhere in their search.

Business Promotional Products Adds Value to Your Business

Branding is a very important aspect of managing a business. Good products and services aren’t enough to gain the competitive edge in the market – you need to tell people to get them in. You also need to add value to your business and what better way than doing it with business promotional products. Businesses around the world have fallen back on this tried and tested method to connect with their customers and build a long term partnership. A gift can go a long way in turning a onetime customer into a loyal repeat customer.

Promotional products are, in reality, one of cheapest forms of marketing around as they help you reach out to your customers time and time again. When it comes to choosing these products the idea is to offer some promotional items to your customers which has maximum visibility. It also depend what type of business you have, as to what type of product you should be providing. If you are a bank you might give out money boxes, USB’s for graphic design and marketing companies and if you in the health and fitness industry, water bottles. Pens are always a safe bet for any B2B relationships.

You can also contact a printing and marketing company about maximising your campaign, whether you need a promotional page for your website or a mail out to your customers with your letterhead in a branded envelope to maximise your conversion rate, a printing and marketing company will be able to find a solution.

Here are some business promotional products which can add value to your business.

• Key Chains – Key Chains are one of the most popular promotional products which businesses have used over the years. A key chain is an object of daily use which makes it stay with the customers for many years and serves as a great promotional tool. You can choose from an array of materials such as plastic, metal and wooden key chains where you can have your brand name, logo and contact details printed or embossed by a professional printing services provider.

• Promotional Pens – Along with the key chains it is perhaps one of the oldest promotional products that businesses have opted for. Today you will get to choose from a wide variety of pens based on their shapes, functionality and colours for your business. Try opting for bright coloured pens as they tend to catch maximum attention.

• Caps – This is another promotional product which has gained immense popularity in recent years. Whenever there is a large-scale event such as a sports event or a rally, you can distribute your caps among the participants which will promote your business. There are different varieties of caps which can be printed upon. This is one of the most cost effective ways of promoting a brand.

• Mouse Pads – With the advent of the technology revolution laptops and desktops have become a part of every household and thus offering customised mouse pads serves as a good promotional exercise. Create some stunning advertisements and get them printed on the mouse pads which can be distributed among your customers as these will promote your business every day.

• USB Flash Drives – USB Flash drives are another must have products in this e-age. You can have your company’s name and logo printed on these USB Flash drives and have their distributed among your customers. Among all the above items this is surely the most expensive one and can be reserved for your premium customers, with maximum effect.

All these business promotional products serve the purpose of branding a business. All that you need to do is hire the services of a good printing services company which has expertise in offering these promotional products.

7 Steps to Commercial Success for Your New Product

The first point any business or budding inventor needs to check is that their idea for a new product or service is designed to be a marketable product – as you can make anything, but only marketable products will sell! Here are seven steps which, in our experience, you need to consider to ensure you have a commercially viable offering and the greatest chance of financial returns.

1) Know your unique selling point (your USP)
It may seem obvious but many people get this wrong or simply do not give it sufficient thought. Often what they see is different to what their customer sees. It is important to know the advantages of your product from your customer’s perspective. As well as knowing your unique selling point, you need to be able pitch it to a potential customer, quickly and clearly. Often referred to as the ‘elevator pitch’, you need to refine whatever you say to describe your idea in an accurate, concise and compelling way. It needs to engage a potential customer – or potential investor – and compel them to want to know more. When Sony started getting into electronics in the early 50′s the head of engineering said that he would ‘develop a radio that can fit in your pocket’. At the time, when radios were the size of cabinets, this was a compelling story and a great USP.

2) Know your market
People often think of an idea and a design that is something that suits them, or solves a personal issue. They believe that the fact they, or their family and friends, like it and need it means there is a market for it. But to assess whether a market genuinely exists, you first need to ensure you have clearly identified exactly who your customer and end-user is and how they will use your product. Market profiling and competitor analysis are essential here. As an example, we work with many different companies who plan to sell to the children’s toys, games and lifestyle sector. What they need to be aware of is what children are looking for. They also need to have a scale reference to a young end-user, in order to get the size right.

3) Know how big your market is
If only we received a pound for every time we heard the phrase “everyone will want one… ” This, I am afraid, cannot be true. Not everyone will, or can, buy your product or service. Knowing clearly who your target customer/end-user is will enable you to estimate the actual size of your potential market. Competitor analysis will then help you to understand how competitive the market is and how well other company’s products are selling. From this you can calculate a market penetration figure – ie the % of the market you can reasonably expect to achieve, provided your product/service is competitive. This can be translated into how many actual units you might be able to sell.

Bear in mind that this process is more of an art than a science and delivers scale rather than precise numbers. However, a number of educated and defendable guesses that deliver a number is better than no number at all! It will require some digging and cross-checking from different sources and a fair degree of estimation and guesswork. Much of the information you need can be found on the web or through reliable sources, such as the British Library. We suggest you identify a best, worst and most likely figure that you can substantiate. You can then refine your numbers progressively over time.

4) Know how your customer will buy your product
Make sure you know how your customer will find and purchase your product or service. For example, is it a direct sale? Or do you need an intermediate, such as a retailer or distributor? Do these distributors use agents and do these retailers buy from businesses like yours? The longer the chain between you and your end-user is, the lower your costs and larger the profit margins need to be. Researching your competitors will help you greatly here and you can watch and learn from them. You may even be able to see an innovative step they are missing and such a step could well end up being your key USP.

5) Know how everyone in the chain will learn about your product
Promotion and branding for your new product/service needs to be considered early on. As product designers, and having developed intellectual property concepts for the entertainment industry, we know that the essence of a design concept typically forms the foundation of any promotional and branding activities. It is common for a branding company to make a brand fit an existing product, but this is tough and can be hit-and-miss. It is far easier and more effective to consider branding and promotion at the beginning of a project, rather than at the end, and to let the two aspects develop together.

6) Know how much your customer will pay
How much will you customer pay for your product/service and so how much should it cost you to supply it? Addressing the earlier points should enable you to answer this question quite easily. We work on the principle you can make anything but only marketable products sell. So not only do you have to know what your product or service will sell for, but then what it will cost to make and deliver, whilst still enabling everyone in the chain to make the money they need to. As an example, a TV advertised product sold on the High Street should cost around a seventh of its retail price to manufacture.

7) Know that all these points are interdependent
All of the answers to the above points are interdependent and so changing one means you have to re-evaluate the rest. As an illustration, you cannot just raise the price of something without re-considering the amount and type of promotion you undertake and the quantity of product you can reasonably expect to sell.