Banner Pens – An Innovative Promotional Idea

There are many ways that you can market your business to your customers and business partners but one of the proven marketing techniques that it is able to deliver your message time and time again for a very small investment is to deliver your message to Banner pens. Even though advertising through this method can be very effective there is a basic principle that you should always follow in order to create a good image and make the most out of this marketing technique, the basic principle we’re talking about is called “product quality”.

Quality as a Way of Innovation

When it comes to advertising most business owners will try to focus solely on the investment being made, this is not a bad habit at all since the bottom line is to reduce expenses and increase revenues but when it comes to investing in promotional products the most important thing is to acquire items which will create a good image of your business and deliver your message, if you decide to focus solely on the price being paid for these items then you are very likely to miss the point which is that such items are meant to create a good image for your business and delivered your promotional message. The higher the quality of your Banner pens be more effective this technique will be.

Cost Effective Solution

Since the price of the goods is a factor of the equation we shouldn’t completely discard it, if you’re planning to advertise your business by giving away promotional items such as Banner pens then it is a good idea to purchase custom made Banner pens in bulk, this way you will be able to get a lower price than if they were purchased individually, if you decide to purchase a bulk you can drive down the expenses by paying wholesale prices which will help you increase your revenue margin.

Banner pens could have several messages printed on them and the cost needed to customize such messages can be extremely low, being that the case buying Banner pens can be one of the most cost effective advertising techniques that you will ever use and because of their extremely low cost you could keep printing different messages on them according to the promotions you are running or the demographics you are targeting.

Dramatically Increase Qualified Leads With Qualified Promotional Gifts

Are you sitting at your desk, scratching your head and wondering why you just spent a gazillion dollars on a marketing promotion that brought you exactly zero return on your investment? Do you still have boxes and boxes of those pens you thought would have your phone ringing off the hook, sitting in your storage room or warehouse, lonely because no one wants to take them home?

Don’t freak out. There may not be a lot you can do about past promotional products that ended up losing or even costing you money, but you can guarantee that you never again lose money on promotional items that fail miserably.

How? Well, see, it’s all the idea behind the promotional item. Many business owners make the mistake of thinking if they stick their logo on a cheap or even very nice pen or magnet, their bottom lines will instantly rise.

It takes more than that for promotional items to work. It takes some thought and planning on your part for them to stand a fighting chance in this extremely cluttered marketing and advertising arena. Yep, it takes knowing two things: 1) What message do you want the promotional item to convey, and 2) What action do you want the customer to take.

Unless you know these two things and work them clearly into your promotional items, even the cleverest promotional product will fail. People may get a nice pen or refrigerator magnet, or even something unique, from you, but unless it has a message and spurs your clients to take action of some kind, the pen will get stuck in a drawer or lost, and the magnet will get stuck on the refrigerator and forgotten until it’s needed to stick up a grocery list.

Pens and magnets are great for branding your company, but they rarely make anyone want to use a company’s services. At best, in an emergency, because your number just happens to be on their desk or refrigerator, you’ll get a call-and a sale.

That’s because other than presenting your logo, name, address and phone number, they don’t have a clear message. The promotional item may even say you’re the best widget maker in the USA, but so do a zillion other pens and magnets and notepads out there. But they don’t give anyone a reason to use your company’s product or service. And even your promotional ideas have to connect to your customers’ needs for them to take action of any kind. People need a reason or benefit to make them take action.

So get your message and call to action clear in your mind, then choose a promotional item that gets those two things across to your customers-and you’ll have promotional items that are hands-down winners every time.

Low-Cost Ways to Promote Your Business

When it comes to business ownership, there are many bases that need to be covered. Fortunately, you don’t have to spend a fortune to accomplish the things that you want to accomplish. Promotional products are a great way to take care of the promotion and advertisement of your business without having to spend a lot of money. Many people don’t think about promotional gifts, and therefore miss out on a great marketing opportunity for their business. Unlike traditional advertising, giving promotional gifts or items to customers, employees, and even complete strangers can get your business constant visibility.

If you give promotional products, such as pens or magnets, at an expo or even at your business as a token of appreciation to customers and potential customers, they’ll use the items on a regular basis and see your business name all the time. Then, when they need products or services that you offer, they’ll come to you because they know that you can provide them with that they need. You can choose from a variety of products for your business promotion and none of them cost much at all compared to running print ads and other marketing campaigns.

Some of the promotional products you can find include: promotional bags, clothing, office supplies, promotional gifts, automotive accessories, calendars, planners, electronics, games, health and beauty items, personal accessories, tools, luggage, and many other great items. No matter what type of promotion you’re considering or which products suit your needs, you can find them all and put your business logo on them so that people remember you forever. When you give popular items like reusable shopping bags or office supplies, people will use them. When they do, your business will get visibility. This opens you up to 24/7 visibility, which is something that no business gets offered very often.

When you’re looking for low-cost promotional ideas, these types of products are a great choice. Most of them cost less than you would expect to spend, and you can create a type of marketing campaign that gets much better visibility than any typical advertisement for a fraction of the cost. The bottom line is that your business needs promoted. You need to save money and find the most cost-effective solution for marketing your business. While free advertising is always an option, spending a little money on promotional products can go a long way in bringing your business sales and customers both now and into the future.

Next time you’re trying to figure out a way to cut marketing costs, try investing in some promotional products that you can give to customers, employees, and even complete strangers if you want. They are very low-cost and offer your business a better chance for high visibility and marketing success. People love free stuff, and when you give them all kinds of free items that they can use, the chances are good that they’ll come back to you when they need the services or products that you offer. Promotional products just make sense for any business trying to find affordable business promotions and marketing.