Top Business Promotion Tips

Business promotion is a vital aspect of business and something that you should spend time doing every day. Planning how or actively promoting your business should be something you dedicate at least an hour to within your working day. You may be busy today but you need to remember that you may not be in the future, and you must be continuously searching for the new clients of tomorrow.

There are many ways to promote your business, and with a world that is now so highly connected, the communication of your businesses benefits and products doesn’t need to be a difficult task. There are many different media outlets, as well as printed advertising, and the internet has broadened the reach of so many businesses today. Your business message can reach the public via business cards, flyers, printed mugs and pens, websites, postcards, signage on cars or billboards and business logos on shopping bags.

Use everything as business promotion

Not only should you have business cards but you should include your business name, logo and message on every outgoing piece of paper and communication. Your business would undoubtedly send out invoices, letters and emails, so include your business information on all of these. Have a complete set of stationary that advertises your business. Printed letterhead, templates for faxes, receipts, envelopes and return address labels. Depending on your product you may have swing tags, stickers and labels and printed paper bags. Everything that comes out of your business should include business promotion.

Write articles

Magazines, journals, newspapers and newsletters are always looking for fresh content. Writing an article can provide you with free advertising, educate the public and also capture their attention for a few minutes longer than a normal printed advertisement will do. Depending on your business, write an article that relates to it, but also make sure you write about something that is of benefit to your readers. Provide them with information that will be useful to them, and hopefully will create a direct link back to you. Within your article mention your business and how it can satisfy your readers demand. Target your article to industry specific publications as well as to general magazines or newspapers.

Press releases

Another great free business promotional idea, sending out press releases is often standard practice for some businesses. If your business has expanded or built new facilities, has developed a new product or is simply a new business, let the public know via a press release.


Having a website for your business is essential in today’s highly connected world. So many people turn to the Internet for information and source so many goods and services online. Keep your website up to date and fresh, and make sure that it receives optimum traffic through effective use of search engines. Having a blog within your website is a good idea, which you can update regularly and keep in touch with your clients, as well as inform them of new products, sales and specials or innovations within your industry. There are many online forums you can be a part of and social media outlets, like Facebook, are great ways to communicate with your customers.

Joint promotion

Team up with another business, preferably one that complements yours, and whenever you send out a brochure or flyer, include one of theirs. They will then do the same for you. This way you will reach a whole new base of clients.

Give aways

Everyone likes to get something for free and it makes a fantastic business promotion. Giving away a product if a customer spends over a certain amount, if they order by a specific date or if they introduce another customer to your business are all good incentives for a give away.

Use your vehicle

Your car can be a great advertising tool. Sign writing on your car will ensure your business name is put in front of a wide audience, so having to travel a lot or being stuck in traffic will become an advertising opportunity. If you don’t want to write directly on your car you can order magnetic signs which stick on your car door and are easily removed.

Summertime Promotional Ideas to Make Your Brand Shine

The weather is slowly beginning to heat up, the sun is out, and summer is heading our way. Now is the perfect time to start up your summertime promotions and advertising campaigns. It is an excellent time of year to boost your sales, create revenue and increase traffic. Here are a few summertime promotional ideas to make your brand shine:

Custom Sunglasses

Personalized Sunglasses are a popular promotional item year round. Giving printed sunglasses to your customers and clients will keep the sun out of their eyes and on your products. Sunglasses come in a variety of styles to complement any logo or custom imprint. They are perfect for advertising any brand or event and are certain to gain repeat exposure for your brand. Try them for sports promotions, concerts, trade show giveaways, outdoor events and more.

Custom Seed Packets

Promote effectively by giving a gift that blooms with printed seed packets. Plantable promotions are hot new marketing tools that provide an interactive experience and lasting impression. They are available in a variety of types, including; organic vegetables, fruits, wildflowers and more. They are perfect for any size business, cost effective and budget friendly. Seed packets make excellent products for garden centers, green business promotions, direct mail campaigns and wedding favors.

Personalized Koozies

Koozies are fun promotional items that keep your beverages insulated and your logo in the hands of your target audience. They are perfect for beach events, sports promotions, convention giveaways, business incentives and fundraisers. You can find koozies for cups, can koozies, bottle koozies and even koozies for wine. Personalized koozies are available in hundreds of colors and designs to match any theme or custom imprint.

Printed Sports Bottles

Refresh your brand for the summer months by personalizing your very own sports bottles. Sports bottles are a great way to get your logo noticed time and time again. They come in a wide variety of options, including; Nalgene bottles, aluminium and stainless bottles, bike bottles, inexpensive bottles, BPA free bottles and recycled water bottles. People love receiving promotional sports bottles and they remain one of the most popular promotional giveaways.

Offering promotions during the summer months is effective because people are active, energized, and spending more time outdoors. No matter how big or small your business is or what industry you may be in, summertime promotions are fantastic products for boosting your brand. Choosing the right promotional items for your business is an important step in any advertising campaign. Just make sure you use quality items that people will use repeatedly, so you gain the biggest return on your investment. Head outdoors and enjoy the sun but don’t take a vacation from promoting, keep your brand exposure strong and promote with summer products today.

Marketing Your Product Effectively Through the Use of Articles

When a company has developed a new product, one of the most difficult decisions is how to spread the word to potential customers. Articles highlighting the important information and features are a great way to draw attention to your new product. The “marketing mix” strategy can be a useful tool to utilize when determining how to best establish your place in the market. Many articles are available that outline this strategy in detail. The marketing mix includes the four P’s – product, price, placement and promotion. Obviously, description of a product is essential and is the most important element of a product promotion article. The placement element of the marketing mix strategy refers to placement of products in the market, but the placement of your product promotion article is equally important to consider. Make sure to place your article somewhere where potential customers will likely read it. To find strategies on reaching likely potential customers, articles on niche marketing will be helpful.

When writing an article about a product, the use of search engine optimization or SEO can be an extremely helpful tool. This practice consists of using certain keywords in your article in an attempt to increase the number of times the article appears in searches in popular search engines. When attempting to attract customers, it is a wise practice to use keywords for which those interested in similar products would likely search.

When describing the product, make sure to mention specific features of the product that make it beneficial or different and stand out from other similar products on the market. Mention comparability to other similar products. Even mention price if you believe you can do so in a beneficial way. Make your article into somewhat of a review and compare your product, to an extent, to other those of competitors. The idea behind doing this is to take the work off of the prospective customers’ hands. If potential buyers can find important information up front from your article, they will not have to go searching around themselves. This takes away the possibility that consumers will look up another product and fall for it instead. Think of yourself as the user and be sure to answer any possible questions or concerns that may keep a customer from buying the product. Once a customer decides to look up information at a later time, the chances of that person actually doing so and returning to buy the product are slim, so it is best to answer all questions at once. For example, if the product is an electronic, with which other items is it compatible? Is an adapter needed? What special features make your product more convenient or different to use than others?

Simply describing the product is not enough to inspire a sale. Offering a specific deal, or even a rebate, is definitely something that will make a person more likely to purchase your product. The article must end with clear instructions for buying the product, such as an easy link that takes the reader to your webpage. Do not leave it in the customers’ hands to look up how to find the product – chances are they will not take the initiative to do so, or they may find a similar product elsewhere in their search.