50 Marketing and Sales Promotional Plans – Next Set of 15

Hi, we are back again with more promotional plans. Our ’50 Promotional Plans’ have been compiled to help retail businesses reach out to their target market more effectively. Since there are so many creative promotional models out already, retailers can use the best fit to get the maximum visibility, better cost-effectiveness, improve branding and achieve greater sales.

We had previously discussed promotional ideas such as Happy hours, Free trials, Customer care, Complimentary products, Group discounts, Cross promotion, Motivational offers, Fun offers, Group offers, Free service, Spares with product, Selling attractive packages, Freebies, Free shipping, Referral schemes and Block renewals. These promotional ideas were well received by our readers and now we are back again with the next 15 schemes for you.

1) Senior Citizen Discounts: Special discounts for senior citizens, a gradually increasing segment with specific needs, is a great idea. In fact, there is a site entirely dedicated to this segment – seniordiscounts.com. Through senior citizen specific schemes you can promote any product or service that senior citizens may need and build a whole new market segment. For example Super Religare Wellness had a scheme where it gave 10% off to all senior citizens. Even Ayurcare offered special discounts to senior citizens for its therapies and detoxification programs.

2) Discounts to Niche Customers: Select the target segment you wish to focus on – say, a particular membership card holder that suits your profile – and offer them a discount. For example, a top end restaurant providing discounts to Club Mahindra holders would bring exclusive focus to an attractive, new segment.

3) Tie-ups with Banks: A tie-up with banks to provide special discounts for customers who use their bank cards at your retail outlet provides access to many potential customers at negligible cost. Several banks are ready to do this.

4) Early bird customers: How about early bird schemes where customers get special discounts for buying early? Such schemes prod customers into buying early to avail the discount. From travels to wellness centres and even corporate training programs, early bird incentives are always a great way to promote your products and services. Wild Frontiers, an adventure travel site offered a 5% discount for early bird registrations while VITS Wellness Centre, Andheri offered a limited period special discount for early bird couples.

5) Reward the customer for his efforts: Reward your customer for the efforts they put in for their own good. ‘Fitness First’, a fitness centre, rewarded its customers for losing each kilogram, with a Rs. 500 discount for each kilogram lost.

6) Use short codes effectively: Let your customers participate in an on-the-spot contest, and in the process get their mobile numbers too. Give a freebie or a discount to whoever participates in the contest. Subway used this scheme by asking customers to enter a contest: Subway gets the customers contact details such as mobile number and email id while customer gets discounts or freebies.

7) Special Event promotion: A special event such as an anniversary, festival or a special day like Valentine’s Day is a great time to offer a promotion scheme. Give a special discount to anyone who registers or buys on occasions such as Children’s day, Mother’s day, Father’s day, Teacher’s day etc. For example Gold’s gym offered a special discount for couples who joined the gym on Valentine’s day and Big Cinema gave away free tickets for women patrons on Woman’s Day.

8) Price guarantee: When real estate prices are falling and people do not buy because of uncertainty, a promotional scheme that offers to pass on the price benefit in case of lower prices in the future, drives sales. A limited period offer for those who book during the period, protects those from future price fluctuations. Aparna Constructions in Hyderabad has offered such a promotional scheme in view of the uncertainty in the real estate market to assuage fears of the customers and provide them with a window of opportunity to invest.

9) Surprise gift: Offer a surprise gift along with a service. Getting something free in the most unexpected of times always remains etched as one of the most memorable experiences for customers. It does not matter whether it is a small gift or a big one, what matters is that you have made the customer feel like the lucky one. For example Jaipan sells a combo package of home appliances such as a vacuum cleaner, toaster, blender and roti maker and throws in a a surprise gift!

10) Social causes: If your service has a social element to it, offer a promotional pricing with it. For example, Times Matrimonials, offers a discount for those who wish to advertise in their matrimonial column without a dowry requirement (or without a caste and religion bar). Similarly they offer discounts for senior citizens and widow/widowers and differently abled customers.

11) Environmental cause: A environmental cause like energy efficiency could focus on a specific scheme targeted at its customers. For example the Bureau of Energy Efficiency in India had called for a specific segment, the BPOs, to provide a star rating for BPO buildings for energy efficiency. To promote the scheme, the Bureau has announced a waiver of a hefty registration fee of Rs. 1 lakh for the first 100 applicants!

12) Buy more, get more: Buy 1 item get 10% off, 2 items and get 20% off and 3 items and get 30% off. The more you buy, the greater the discount you get. ‘Allen Solly’ offered this deal in Chennai for its menswear and women’s wear sections. Similarly Bombay Dyeing did this for its bed sheets!

13) Old for New: This is an attractive scheme especially in times when consumers are buying more. Every thought of replacement comes with the problem of what to do with the old. Big bazaar has launched a scheme where the customer can take the old and exchange it for new stuff. It takes care of two problems for the customer – getting a new product and getting rid of the old.

14) Establish a strong relationship with your customer: To find out who is buying your products and to establish a relationship of trust with them is what all retailers wish to do. Ranbaxy offered an innovative promotion scheme of a scratch card + SMS for its medicines. When customers buy medicines, they are provided with a scratch card that has a unique code, which must be SMSed to Ranbaxy. When the customer purchases the same medicine three times and SMSes the unique code each time, he gets a PIN, which he can use to get the fourth medicine free. Ranbaxy also provides the option to the customer of receiving reminders on taking the medicine – a nice way of being in touch with the customer and reinforcing the thought that you care.

15) Attractive add-on charges: A nominal Re. 1 charge for a normal service such as making charges for jewellery attracts customers – even more than a free service campaign. Reliance jewellery recently offered a Re. 1 making charges scheme on jewellery bought at their stores.

50 Promotional Plans First 15

Promotional Badges For the Ideal Low Cost Giveaway

Organizing an advertising campaign is comparable to knowing how to play the game. You need a plan and a line of attack, but you have to also follow the rules if you want to win. Acquiring new customers and keeping your present ones loyal to you are the goals you want to reach.

Various advertising techniques have been tried out over the years, and the ones that are known to work and be successful are using promotional products. The best time to promote yourself using promotional products and gifts will all depend on what it is you want to achieve. What you need to identify are your objectives as the promotional products costs have to cover the benefits they bring to your business.

Promotional badges are a low cost give away if you have a trade show to plan for, and they have many uses, use them at any event as general ID for your promotion staff, or product promotion. Key chains, lights, and tools make a practical and useful gift in which to display your company’s logo, or have the logo imprinted or embroidered on caps, accessories, sportswear, sports shirts, ladies apparel, outerwear and other casual clothes.

Promotional products, corporate gifts and promotional clothing can be decorated in a number of ways. The four most common ways to decorate an item with your company logo or message are embroidery, screen printing, pad printing and laser engraving.

It is very simple to arrange to have any promotional product either personalized or customized with your very own message. The image and style of your company can be portrayed exactly as you wish and even the design can be totally your own.

Promotional Badges, notepads, sticky notes and promotional erasers can all be used in your advertising campaign, and designed in such a way that they instantly register in customers minds and their message easily remembered. Use bold colors and prints in your design and apply subtlety in the graphics and colors of the item for a quality look and to guarantee your company stands out. A simple graphic of your company logo can be enough at times, particularly if your logo is already quite well known.

Some people like to arrange for a brand agency to do all the work for them. This can be an advantage as not only do they have a lot of experience in this area, but also they will have contacts in the business and be able to offer you a good deal on promotional products.

It isn’t really relevant how large or small your company is, an agency will advice on the type of products most suited to the event you are hosting or attending. Of course, the agency can’t do it all alone; they will generally work together with you to come to the best form of advertising and promotion for your service or product. You will initially have a discussion with the agency to explain what you want your promotion to achieve and the kind of customers you are hoping to attract by it.

Agencies are very helpful when it comes to getting your brand name out there in the public eye. The idea is for your brand to have such an impact on potential and existing customers that it will become familiar to them and they will recognize it as your brand. Advertising the brand in a positive light will enhance its image and earn people’s trust and confidence in the product enough that they will feel happy to buy from you.

Working with an agency is all about trust and relationships. If you are not confident that the agency can improve your brand awareness, or feel that they are not doing enough to heighten the public’s awareness of your brand name, then it is time to look for an alternative agency who will accomplish this for you. However, a good promotion agency will generally do all they can to help you in your goals as their reputation is based on your feedback and recommendations.

Whether you choose to let your marketing company do all the work, or decide to employ the services of an agency then look online for inspiration, there are plenty of original and exciting new ideas for promotional products.

Tips For Choosing Promotional Gifts

It is the desire of every company to be successful in their business and for this they plan different kinds of strategies that can help them to see more profit and overcome the competition that is present in this recession period. The effective way by which they will be able to overcome the competition is by advertising their product. Promotional gifts are one such way of advertising their product in a very effective way. You can give some small gifts to your customers when they buy some product from you like pens.

The promotional gifts that you give your customer must have the logo of your company or the name of your company as when other people see those gifts,they may be tempted to buy your products and try those things for their use. If you are the one who has no idea about what you will be able to give your customer as promotional gift, then this article deals with some of the small gifts that you can give your customer in order to promote your business. You can give them with small pens. You will be able to get the pen in whatever price range you want. They can be cheap as well as effective.

Don’t forget to have the name of your company or the logo symbol in it as there is more chance that other people who are seeing the logo may buy your products. Key rings are an excellent option and everyone will have a key ring in order to hold their key.So presenting a key ring will be a good plan as they will carry them everywhere they go. Some other options that you have are some small fridge magnets, mugs, logo bugs etc. you will be able to get plenty of idea if you search the internet.